Forever Free: Mailchimp leaves no room for doubt
Posted on 29 januari 2010
Have you ever found yourself wondering exactly what a “free account” meant? That’s the kind of friction you really want to avoid in a signup process. Mailchimp’s pricing page does a great job at taking away those kind of doubts. They’ve simply called their free plan The Forever Free Plan. You can’t get any clearer than that.
The Forever Free Plan - now that's clear.
2 comments on “Forever Free: Mailchimp leaves no room for doubt”
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Nice one Jarón, this really is very reassuring copy.
Thanks for spotting and sharing this best practice!
Love your blog! Keep it up.
@Aartjan I’m a big fan of good microcopy, and I’m glad it seems to be getting more attention lately. I guess it’s also the topic where your work and mine intersect…
(btw: funny to see you writing in English for a change!)