Adding character to your brand with design – Kulula airways

It’s great when products give you a smile with something unexpected. These delighters are a great way to give your brand character. The painting on this Kulula airplane is good example.

This Kulula airplane makes me smile

The painting points out various features of the plane, like “black box (which is actually orange)”, “avionics (fancy navigation stuff)” or “loo (or mile high initiation chamber)”. You’ll find all the features I could read at the end of this post.

Front left

Rear right

Rear left

All features

These are all the features I could read on the ariplane:

black box (which is actually orange)
seats (better than taxi seats)
loo (or mile high initiation chamber)
throne zone (more leg room baby!)
tail (featuring an awesome logo)
rudder (the steering thingy)
stabilizer (the other steering thingy)
back door (no bribery / corruption here!)
kulula fans (the coolest peeps in the world)
windows (best view in the world)
engine #1 (26 000 pounds of thrust)
sun roof
the big cheese (“captain my captain”)
co-captain (the other pilot on the PA system)
jump seat (for wannabe pilots)
nose cone (radar, antenna and a really big dish inside)
front door (our door is always open… unless we’re at 41 000 feet)
fuel tanks (the go-go juice)
galley (food, food, food, food…)
secret agent code (aka. plane’s registration)
a.p.u. (extra power when you need it most)
overhead cabins (VIP seating for your hand luggage)
avionics (fancy navigation stuff)

Good for publicity

This is not the first Kulula airplane with a remarkable design. Not only does this kind of design help establishing the brand character, it’s good for publicity too. Because it turns out I’m not the only one writing about it…