Archief januari 2010
Forever Free: Mailchimp leaves no room for doubt
Have you ever found yourself wondering exactly what a “free account” meant? That’s the kind of friction you really want to avoid in a signup process. Mailchimp’s pricing page does a great job at taking away those kind of doubts. They’ve simply called their free plan The Forever Free Plan. You can’t get any clearer than that.
Displaying post dates: why Twitter forces you to think
Everyone just seems to love the way Twitter displays its post dates: 5 minutes ago, about 9 hours ago, etcetera. It’s one of those examples where everybody just copies everybody without giving it a second thought. And yes, it certainly has a nice tone of voice, and it looks really user-friendly. But it isn’t. It forces you to think.
Fortunately, it’s easy to improve this elapsed time notation. In this post, I’ll explain how to make it work, and I offer a php function that you can just drop into your project.
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